Twice designated one of the 25 Most Powerful Players in the fashion industry by the California Apparel News, Linda Arroz is a noted lifestyle writer, speaker and consultant, whose expertise encompasses the convergence of fashion, fitness, wellness and beauty with technology. She’s quoted regularly in the media, including the Associated Press, Smart Money, The New York Times, Forbes and USA Today.
Makeover Media, a public relations firm Arroz co-founded in 1997, has a reputation as a lifestyle think tank, applying high tech strategies to traditional public relations strategies and business development.
Arroz has appeared on hundreds of TV shows including Good Morning America and Entertainment Tonight, sharing fashion and lifestyle tips and trends, and she played herself in a cameo appearance on the soap opera Bold & Beautiful.
An early adaptor, Arroz appeared on both HSN and Q2, a former shopping channel spin off of QVC, giving fashion and style advice on behalf of Carole Little, a designer popular with the Bloomingdales crowd.
As a Hollywood stylist, her body of work includes scores of TV makeovers and trend reports that range from Surgery Free Breast Makeovers, How to Look Slimmer, Best Bathing Suits for Your Body Type to What’s Your Purse’n’ality.
She worked on over 150 television commercials, bringing characters to life through their wardrobe, providing a platform for her fashion philosophy that “If You Can Wear That, You Can Be That©.”
Before Arroz got into the fashion world, she worked for General Motors. During her ten years at GM, she spent time climbing the corporate ladder along with a few stints on the assembly line. Attending business school on General Motors’ dime, she orchestrated her own personal transformation from spot welder to spokes-model.
An influential in the world of specialty fashion, Arroz was one of the first plus size spokes-models to get a lucrative consulting contract. She represented the Spiegel large size women’s fashion brand, For You From Spiegel, a catalog and chain of boutiques, in print, videos, on television and radio. Arroz was also the former editor in chief of Big Beautiful Woman (BBW) and Maternity Fashion & Beauty magazines in the early nineties.
On the retail speaker’s trail, Arroz worked with a diverse group of fashion and educational institutions and prestigious law firms like Thelen Reid Brown Raysman & Steiner, The Learning Annex, Fashion Group International, the California Market Center, the Fashion Institute of Design & Merchandising (FIDM), The University of Oklahoma, Brooks College, American College at American Intercontinental University (AIU), Image Communications International, Nordstrom, Woodward and Lathrop, Robinson’s, Foley’s, Saks Fifth Avenue, Jordon Marsh, Bullock’s Woman, A & S, Parisian, Kaufmann’s, Dillard’s, Famous Barr, Meier & Frank.
Arroz is an active member in numerous organizations, including Fashion Group International.
Originally from the Motor City, Arroz’s roots are firmly planted in rock & roll but her style is defined by the City of the Angels