Twice designated one of the25 Most Powerful Players in the fashion industry by the California Apparel News, Linda Arroz is a noted lifestyle writer, speaker and consultant, whose expertise encompasses the convergence of fashion, wellness, luxury and beauty with technology. She’s quoted regularly in the media, including the Associated Press, Smart Money, The New York Times, Forbes and USA Today. She is the co-author of Affordable Couture, a popular shopping guide to the world of couture, vintage and designer resale clothing. Encouraged to expand into design, she has worked with noted mid-century architect, Dion Neutra, as well as The Las Vegas Design Center, where she recently spoke on “The Fusion of Fashion and Design: A Modern Merging of Style.”
Makeover Media, a public relations firm Arroz co-founded in 1997, has a reputation as a lifestyle think tank, applying high tech tactics to traditional public relations strategies and business development.
In the late 1990′s, Arroz worked with many start-ups funded by venture capital, aquiring a keen understanding of how technology would soon impact everything. An early adaptor, Arroz encouraged clients to take advantage of these shifts in perception. She produced her first podcast in 2007 and represented a major designer on both HSN and Q2, a former shopping channel spin off of QVC, giving fashion and style advice
Arroz has appeared on hundreds of TV shows including Good Morning America and Entertainment Tonight, sharing fashion and lifestyle tips and trends, and she played herself in a cameo appearance on the soap opera Bold & Beautiful.
As a Hollywood stylist, her body of work includes scores of TV makeovers and trend reports that range from Surgery Free Breast Makeovers, How to Look Slimmer, Best Bathing Suits for Your Body Type to What’s Your Purse’n’ality.
She worked on over 150 television commercials, bringing characters to life through their wardrobe, providing a platform for her fashion philosophy that “If You Can Wear That, You Can Be That©.”
Before Arroz got into the fashion world, she worked for General Motors. During her ten years at GM, she spent time climbing the corporate ladder along with a few stints on the assembly line. Attending business school on General Motors’ dime, she orchestrated her own personal transformation from spot welder to spokes-model.
An influential in the world of specialty fashion, Arroz was one of the first plus size spokes-models to get a lucrative consulting contract. She represented the Spiegel large size women’s fashion brand, For You From Spiegel, a catalog and chain of boutiques, in print, videos, on television and radio. Arroz was also the former editor in chief of Big Beautiful Woman (BBW) and Maternity Fashion & Beauty magazines in the early nineties.
On the retail speaker’s trail, Arroz worked with a diverse group of fashion and educational institutions and prestigious law firms including Thelen Reid Brown Raysman & Steiner, Fashion Group International Los Angeles (FGILA) The Learning Annex, the California Market Center, the Fashion Institute of Design & Merchandising (FIDM), The University of Oklahoma, Brooks College, American College at American Intercontinental University (AIU), Image Communications International, Nordstrom, Woodward and Lathrop, Robinson’s, Foley’s, Saks Fifth Avenue, Jordon Marsh, Bullock’s Woman, A & S, Parisian, Kaufmann’s, Dillard’s, Famous Barr, Meier & Frank.
Arroz is an active member in numerous organizations, including the Los Angeles Conservancy. Along with fellow board members of the Fashion Group International, Los Angeles Foundation, she develops scholarships and grants to deserving non-profits active in Los Angeles’s heritage fashion and apparel industry.
Originally from the Motor City, Arroz’s roots are firmly planted in rock & roll but her style is defined by the City of the Angels.